Online shopping Information

Masa Maso was 10 million venture capital entities, the owner wish to set up this year to push online e-commerce

    MASA MASO access to nearly 10 million U.S. dollars from Sequoia Capital-funded wind bet. Zhang, chairman and general manager of its slightly SUN guest Netease finance, access to the wind on the movement of investment funds after elaborate. Slightly Zhang said that this part of the funds will be used to prepare goods; Secondly, Masa Maso line will be available in the development of physical shops. ebuynews for everyone to share their vote in the wind to be 10 million U.S. dollars post-interview interview Netease, let us look at the MASA MASO understanding on the future of e-commerce.

Section is mainly used to prepare the financing of goods

MASA MASO slightly right Netease finance chairman Zhang said that nearly 10 million U.S. dollars for the funds, we must first put into preparing the goods. In enriching the existing men’s category and quality of the models of the simultaneous development of children’s clothing and a small part of the ladies. In addition, efforts will be used to increase the promotion, warehousing, logistics, and test shops in line.

Physical stores opened this year and

MASA MASO line experience will be created this year’s shop. Mainly on account of lack of online user experience. “Online there is a drawback, in the never-before-seen products have practical experience.” Zhang said slightly. “MASA MASO the positioning of an online business, only to experience the next line will not be substantially open-chain and then the formation of profit, but mainly in order to the customer experience.”

MASA MASO, general manager of Sun Hong, said line channels, a high rate of product off the shelf, to provide consumers with more cost-effective product line will be the focus of development.

The following interview with Record:

NetEase Finance: netizens friends Hello, everyone, with the continuous development of Internet technology, China has also emerged a group of network marketing sales model as the main enterprise, MASA MASO is one of the representatives of MASA MASO has recently embarked on a capital development the road, they received nearly 10 million U.S. dollars from Sequoia Capital financing, they are then ready to control the money, in turn embark on what kind of development course? Today, we are pleased to go to MASA MASO of the two executives, who are MASA MASO, General Manager Mr. Sun Hong; MASA MASO, Chairman Mr. Zhang Shulue.

Zhang slightly: Hello, everyone.

NetEase Finance: First of all would like to invite two of us about the MASA MASO from its inception to today’s development process.

SUN: Yes, MASA MASO was formed in December 25, 2008, June 2009 trial operation of our brand, the website trial operation in September 2009 its operations. The brand on-line operator has now been nearly a year and a half, and in 2009 we have achieved a sales income of nearly 70 million yuan, companies are now balanced budget was achieved with a small profit status. From a number of relevant institutions of the survey (shown), we are now in China’s B2C should be positioned in the top brands.

NetEase Finance: MASA MASO from the formal operations in September 2008 to the present day nearly two years experienced a similar development, we set up just in time to the U.S. financial crisis, when the difficulties faced by MASA MASO specific, but also how to resolve these difficulties ?

Zhang slightly: Financial crisis impact on China was not particularly large, especially for domestic enterprises, when the impact of some foreign trade enterprises is relatively large, in our supplier in, (have) a lot to do foreign trade and exports (Enterprise ), the greatest impact on these companies, but because we do online sales, but also they are mainly sold domestically, mainly to do domestic retail, not a big impact on us in the whole financial crisis environment, we instead has achieved very good growth.

NetEase Finance: We understand that MASA MASO has recently completed a 10 million U.S. dollars of investment, investment man-made world’s largest venture capital firms Sequoia Capital, how we intend to dominate the money?

Zhang slightly: red cedar is basically financing these directions, the first direction is the preparation of goods, in the access to this funding then we will enrich the goods category, the key is the men’s category, then we will children’s clothing, Women have done some small part of the attempt, on the basis of the original men’s style and rich quality of the control. Financing will also make greater efforts in marketing promotion; financing is also a useful storage and logistics, and line test stores, the fund generally is the case tried in several directions.

NetEase Finance: MASA MASO decided to take from the early days of Internet sales model?

Zhang slightly: Yes.

NetEase Finance: Why choose to do the marketing model?

SUN: I do traditional industries 10 years, on-line under the channel, in general, offline channels, the high rate of product off the shelf, which is subject to line characteristics of the decision, how to provide consumers with more cost-effective products has always been our goal to find the Internet B2C very fast pace of development, there has been companies like PPG, so we feel that the apparel industry can also be (through) e-commerce (implementation) Large-scale intensification, through some technical means and operational control over the cost can come down and give consumers more cost-effective products. So we see this, decided to walk this path of e-commerce.

NetEase Finance: from the web site set up to today, is not profitable?

SUN: Enterprise has been a profit.

NetEase Finance: From creation to a profit of around how long?

SUN: From creation to the profits, if we talked about on balance, should be in March 2009 (achieved).

Zhang slightly: less is less than a year’s time had a profit.

NetEase Finance: Just now you also mentioned the development of garment enterprises such as PPG, let’s look at how the PPG from the establishment of glory and then to gradually decline process?

Zhang slightly: We are looking this way, PPG sold on the Internet created a new model of clothing, it is in business development model is very benign and healthy, but at a later stage there are certain problems that today can be summed up, perhaps in a few problems in terms of:

First, whether e-commerce or traditional commercial element, boils down to the fundamental, or to provide consumers with products and services. Later, PPG was criticized because it has been criticized for the quality of goods there are certain problems in product quality and to control certain problems have emerged, we feel that this is the reason for the decline of more deadly.

Another reason, they have recently, that is, they later expanded some of the speed of impatience, when they are also eager to be listed in the capital market on the size of that in this there is virtually no cost inputs, and because the reasons for the quality of the final overall leading to (decline).

PPG for us, but still provided a lot of good experiences and lessons learned, it tells us that clothing sales on the Internet may do so, leading to later, including me, including other B2C e-commerce network purchased the rise of clothing has played a create role.

NetEase Finance: Sunzong how to approach this problem?

SUN: Just In addition to Chang always said that we very much agree with these two points, there are little, after all, and then how to do PPG is also a selling clothes, clothing has a clothing essential nature of things, in addition to providing shelter to avoid warm winter and the most basic functionality, has risen to a level of emotional things, and product design, research and development capacity needs strong, not selling a single or a POLO shirt Oxford will be able to succeed, they really short piece of board.

NetEase Finance: China’s B2C can be divided into two categories based on e-commerce started, and further to make clothing products, such as Vancl; the other is a traditional industry, origin, and further to do e-commerce channels, on behalf of companies that MASA MASO Do you think that there is no fundamental difference between the two companies, they face what kind of development path and vision?

SUN: this problem is rather interesting, although I have 10 years experience in traditional costumes, but we have the actual operation of the process is not completely divorced from the nature of the Internet e-commerce operations, we believe that the future development of electronic commerce, businesses can not on the one hand Strong on the line, and must be an integrated thing. Just as General Chang said, boils down to the last, PPG, or to provide products and services, from B2C, this will also provide products and services, not only to have the best business-to-product line and customer experience, the ability to control, but also must have a very good technology, the Internet platform or a means of communication with customers, as well as powerful data analysis system, which must be combined with each other, whether MASA MASO or other brands, will make an effective combination of a few who can develop together, rather than the strong will definitely do this piece together, no.

NetEase Finance: Zhang overall main research area is the Internet industry, how do you view this issue?

Zhang slightly: from e-commerce at this stage the current direction and type of development point of view, basically two categories, according to this classification, Vancl still relatively close to us are basically doing the brand category, and the other one is doing platform classes, such as Chihiro networks, etc., the above sell all kinds of brand things. There is also a direction of development, including Vancl, there is an own-brand concept, we feel that these two categories has its own needs, the platform type is equivalent to the line department stores to move online, the next you are online to buy Gucci package, to buy LV things online also gives you such a platform, but it is the face of Taobao and other platforms face competition.

The other is us, our brand is taking the line, the line under the Hema Si (sound) apparel brands, online also may have MASA MASO clothing brand, take the brand line, allows a lot of companies (exist) , the platform may have a winner-take-all of the final concept, the brand can accommodate a lot of home, and secondly, it has changed the shopping habits, you can buy online, under the brand of clothing, you can buy online, is such a situation.

NetEase Finance: Zhang overall, I have a question would like to ask you, MASA MASO there any line in physical stores?

Zhang slightly: we experience this year to open the line stores, but more by this piece of online and offline interactions to (bring customers a better experience), online there is a drawback, in the never-before-seen products have practical experience, for this piece, we have a lot of remedial measures to allow cash on delivery, out of the box try to make up for customers to experience the feeling can not be on the spot. This year, we also approved the creation of line stores allow some users to experience (feelings), of course, antennae not as on-line so extensive, but the next line we will let some people have to experience the feeling and place.

NetEase Finance: online and offline sales of between How do you ping (blog) value for this ratio?

Zhang slightly: We have more power, or to position themselves for online businesses, offline, after all, to experience, not to open 3000, 5000 and then chain the formation of profit, but mainly in order to give the customer experience. If the formation of such chains Sanqianwuqian home, online and offline pricing system could be faced with the issue of conflict.

NetEase Finance: China’s apparel industry experience is actually quite the Consumer, a lot of people think that clothes fit the body knows is inappropriate, it assured that MASA MASO view, try on a channel simply by COD will not compensate for experience consumption of less than?

Zhang slightly: this piece we feel can make up the larger part, but to completely make up for it is more difficult to achieve, of course, there will be a brand, a brand attribute, when a user in the first consumer product of this brand, after the It will have a memory and impressions, and now we (the brand) repeat purchase rates are at a very high value on.

NetEase Finance: Can not divulge specific figures look?

Zhang slightly: Now we repeat purchase rates over 50% of basic.

NetEase Finance: How do you see now B2B and B2C e-commerce models online shop mode?

Zhang slightly: this is the coexistence of two kinds of the normal trend of marketing and because the more the equivalent of a B2B wholesale market, we have always held that electronic commerce is to line Yetai more use of the Internet technologies and means to move to online, on-line under the wholesale market, the retail market, the corresponding line is the B2B and B2C.

NetEase Finance: What they are now at the stage of development?

Zhang slightly: For this piece of our B2C relative concern about some more should be said that is still in the initial stage, both B2C accounted for from the whole volume of total retail sales of social commodities and foreign proportion of relatively mature (the case) to compare terms, last year’s the data seems to be less than 2%, 1.9% for several of the figures, in foreign countries, such as the United States and South Korea, the basic to achieve 7-10%, and the proportion is still rising in the process. Therefore, China is still in relatively early stage.

NetEase Finance: You are saying that China’s B2B and B2C will be faced with the rapid development of the stage?

Zhang slightly: Yes.

NetEase Finance: Your Imagination in the most glorious time when they could account for the percentage of all sales is approximately how many?

Zhang slightly: It is more difficult to predict, because the Internet technology development is a very fast process, such as user experience that you just mentioned problem, if one day the future of remote sensing technology development is similar to out little mouse will be able to sit at home feeling to the clothes on your body feeling, then this ratio will be very high.

NetEase Finance: Next we turn to the specific clothing, a clothing production, including design, development, manufacturing, sales and other links, in a business view, the most important thing is what part? MASA MASO on which part of the largest energy investment?

SUN: In fact, the basic of these aspects are important, it constitutes a product delivered to the hands of the ultimate customer (feelings), R & D part of our soul, because the clothing is not just a product, there are a lot of emotional content , what is your brand philosophy, brand identity is what should be achieved by design. MASA MASO all of our products, we have 70-80% of the products in China and the global market are exclusive, because we have a own designer team, can make different products.

However, the design came out a good product must also be through an effective quality control to achieve, there is the design, but also have good quality, quality is also very serious aspect of our grasp, these two are mutually supportive.

NetEase Finance: In the fabric area, MASA MASO fabrics used in the majority come from where?

SUN: We use imported and domestically produced fabrics are two categories of imports, including Italy, South Korea fabrics, domestic terms, such as domestic accessible (sound), Youngor (Quote stock bar), Rutteri, etc. These excellent domestic manufacturers, these manufacturers are very good in the international community, nor are the fabric of our business partners, including Swarovski crystal, diamonds, are our partners.

NetEase Finance: Why did you choose the time Youngor fabric such companies do?

SUN: Quality of protection, including accessibility, Lutai, which are able to guarantee our product quality. MASA MASO internal one slogan: the same price the quality of our products must be optimal, the same quality products, our price must be optimal. Only and the best partners in order to ensure that your product quality and stability.

NetEase Finance: Now MASA MASO’s Hong Kong holdings on behalf of commerce and industry or is it?

SUN: It is just one of our suppliers, we are suppliers of the country and even abroad, have combined for nearly 70.

Zhang slightly: There are many categories, such as the production of shoes will not produce T-shirt, so each category to find the appropriate professional manufacturers, so suppliers are more common.

NetEase Finance: MASA MASO has not set up its own plans for a plant?

SUN: We do not have this program, which is a labor-intensive industries, and the industry specializing in surgery, we will co-manufacturers, and professional excellence.

NetEase Finance: The next question is about China’s current apparel industry, the Chinese as early as in 1994, has become the world’s first clothing big country in the high-end brand, especially in some of the world high-end clothing brands has been no great impact, it is mainly why?

SUN: The reasons, according to our own point of view, a high-end brand, not the price of selling better offer some high-end, high-end brands is more important is a kind of cultural sedimentation, from the late Qing Dynasty before the beginning until the founding of the PRC, including the Prior to the reform and opening up, China has been at the stage of social unrest, which also includes the cultural upheavals of turbulence, a high-end brand is more particular about the precipitation of culture, why Europe has a lot of high-end brands, because a lot of brands are dozens, hundreds of years sedimentation, in fact still need a stable environment, the brand in order to settle down, it is difficult, but also China has not, including difficult to occur in the future high-end brand factor.

In the technical aspects, the real fabric technology is really good is the master in Europe, although China is the world’s textile base, but the whole top-end textiles this one, or in Europe, China or (in) high-end situation, this issue if you do not solution and are difficult to form the cornerstone of high-end brands.

So we think the next few years China is also making it very hard (high-end brands).

NetEase Finance: The main or cultural heritage issues. General Zhang how to approach this problem?

Zhang slightly: My point of view, too, if it is the mass consumer brand, this is easy to establish, but the high-end brand, world-famous brand has for several decades, a century or even several hundred years of history, which does not depend on simple design and very be able to build up big sales, the brand must have a culture and content, like the SUN just talked about in the coming years and decades is difficult to form the world’s top brands, but that does not prevent us from taking popular brands, including ZARA, UNIQLO, the United States, GAP, its sales and market value is very large, this is the route we wanted to go.

NetEase Finance: Now you can not look ahead to our vision for the development of MASA MASO? There is no listing plan? Then prepare how to achieve the original strategic objectives?

Zhang slightly: First, we have gained through the financing of capital markets and external recognition, but also our development play a very big help, in the next, from the products, style, category, and more from the products, services, to to provide consumers with better things, which is a cornerstone of enterprise development, enterprise development is also fundamental, as to the future listing of plan, I think any one company to the capital markets will have a rough idea of fighting, but it is also a matter of course The process, listing just a process, not the ultimate goal, if an enterprise developed to a stage that can be listed at the right time, we will consider this matter.

NetEase Finance: Sunzong?

SUN: We hope that the future can become a MASA MASO to the target consumers with the highest price (product) brand, not just to provide men’s, more of a meet consumer lifestyle brands, including his wife, his children, similar to the current ZARA, H & M such a brand, the financing will enable us to more quickly achieve the ideal, but any development of enterprises has its rhythms, If he departs from this rhythm, often Destructive Enthusiasm our team is a more robust and pragmatic team, we have more hope in the next three to five years can do what we should do the nature of work, the cornerstone of our business operations more solid play. General Zhang said as the listing is indeed a natural development of things, and firms are not listed on the end to do so, we have more hope MASA MASO China and the world can become a century-old brand, we are for this goal.

NetEase Finance: Well, we are grateful for the financial sum of Sunzong guest room.

Zhang slightly, SUN: Thank you.